Privacy Policy Fundamentals

  • We will never spam you with irrelevant emails
  • You may opt out or in of our email communications at any time
  • You have the right to remove any information we may hold on you
  • We will never sell, rent, make public, or distribute your personal information
  • Data is a liability and therefore is only collected and processed when absolutely necessary


Who we are

Company Name: Gail Sibley Our website address is: https://howtopastel.com  Office: 1270 Balmoral Rd, Victoria, BC, V8T1B3 Canada  We are a really small business and so we’re not required to appoint a Data Protection Officer but you can always reach out to us at: support(at)howtopastel(dot)com  

What personal data we collect and why we collect it

We collect the personal information you voluntarily provide in order to subscribe to my blog and receive emails from me. This includes your name and e-mail address and sometimes your city and country. When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. (This is only the case if you use the Gravatar Service.)  Like most websites, our website uses Google Analytics. This tool collects information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. We use this information to better understand how visitors find us and how they interact with our website. We can use this to make adjustments to our website, to deliver a better user experience. We also use tracking from Facebook and Instagram so that we can better understand how visitors are interacting with our site via social media and to track the effectiveness of any ads we place on social media. This data is all anonymised but you can opt out of this tracking at any time via your own browser settings. See our Cookie Policy for more details. If you choose to receive Gail’s email updates (with links to her current blog post and any offerings and workshops for example) your email address will be stored with Mad Mimi which is the app we use to send out our emails. Mad Mimi is a third-party data processor. At any time, you can unsubscribe from our emails either from within the email (just click the ‘unsubscribe’ button) or by emailing us. Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

How will we use the information about you?

We use the information we receive from you to:
  • Provide our blog posts and updates as you have requested 
  • Personalize and improve our content 
  • Make improvements to our website
  • Administer contests or surveys
  • Contact you with marketing and advertising that we believe may be of interest to you
We will only share your information with trusted 3rd parties if necessary to provide support in running this Website. We will not sell, rent, or distribute your personal information to third parties unless we have your permission or are required by law to do so. If at any time you would like to unsubscribe from receiving future emails, we include an unsubscribe link at the bottom of each email.  


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year. A cookie is a piece of code that allows the web server to identify and track activity of the web browser. They are widely used in order to make websites work more efficiently, as well as to provide information to the owners of the website.  You can enable or disable your Cookie settings via your own web browser. See our Cookie Policy for more details. For further details about cookies, read the Wikipedia article on HTTP Cookies.  

Third Party Links

This website may contain links to third party websites.  Unless otherwise stated, this Privacy Policy only covers information that we collect from you on this Site. Any other link will be covered by the privacy policy of that specific site.  You acknowledge and accept that we are not responsible for the privacy policies or practices of third parties. Our website may contain links to other websites. These websites are not under our control and are not subject to our privacy notice. These websites will likely have their own privacy notices. We have no responsibility for these websites and we provide links to these websites solely for your convenience. You acknowledge that your use of and access to these websites are solely at your risk. It is your responsibility to check the privacy notices of these websites to see how they treat your personal data.   


We have built our website using industry-standard security measures and authentication tools to protect the security of your personal data. We and the third parties who provide services for us, also maintain electronic and physical safeguards to protect your personal data.   Though we have these safeguards in place we can’t be held responsible for any intercepted information shared through our Site without our knowledge or permission.   We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we are required to comply by law, enforce our site policies, or protect ours or others rights, property, or safety.   

Children’s Online Privacy

We do not knowingly collect or solicit data online from or market online to children under the age of 13. This Site is not directed to children under the age of 13 and we do not knowingly collect personally identifiable information from or solicit data online from or market online to children under the said age limits as part of the Site. If we become aware that we have inadvertently received personally identifiable information from an underage user as part of the Site, we will delete such information from our records.  Because we do not collect any personally identifiable information from underage children as part of the Site, we also do not knowingly distribute such information to third parties.  

Your Rights

Your rights under data protection laws include the right to access, erase, correct, and/or restrict our use and processing of your personal data, as well as the right to portability of the data. You have the right to confirmation as to how and where we process your data. To the extent that the legal basis for our processing consent, you have the right to withdraw at any time. If you consider our processing to infringe data protection laws, you have the right to lodge a complaint with a supervisory authority.   If you have any questions or concerns regarding this Privacy Policy, please email: support(at)howtopastel(dot)com Updated: 17 June 2018    

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