Okay, I admit it, I L O V E using Instagram!!
Last Friday, I had the good fortune to attend a private VIP event with Instagram expert Sue B. Zimmerman. I posted a selfie of us on Instagram and Irene Cohen who follows me there commented, “Looks like fun…let us know about it on your blog.”
And I thought well YES, why not? Heck I even have a category called The Business of Art. Sue touched on a lot of things at this event but since my connection with her really started because of Instagram, I thought I’d share reasons why, as an artist, you should be on that platform. (Thanks Irene!)
1. Instagram Is VISUAL!
Well Duh! A picture speaks a thousand words and Instagram is ALL about pictures. Add a caption and some hashtags but basically, it’s the pictures that matter. So show your work to the world! And because this is about showing off your artwork, take good-quality photos – make sure the painting isn’t reflecting light, isn’t skewed, isn’t washed out, isn’t partially blocked. Show it full on in all its glory!
2. Instagram Is A Perfect Place To Let People Know Who You Are
It’s not only about your art, it’s about you and your art life. You can show behind the scene shots of your studio, the hanging of an exhibition, participation in an art event, or photos of life and art that inspire you.
3. Instagram Is A Great Place To Connect With Others
The obvious connection is with artists who are friends and with those artists you admire and who inspire you. But you can also connect with commercial galleries and public galleries (great places to be inspired!!). There are some online galleries who will feature your work if you use a specific hashtag. You can also connect with people you admire outside of the art world. You just don’t know where a connection will lead.
4. It’s Super Fast And Easy To Post On Instagram
One of the things that attracted me to Instagram was its ease of use. If you have a smartphone, you can snap photos, edit them, and upload then and there. Quick as a wink.
5. Instagram Is Easy To Consume and Engage On
Have a few minutes waiting for a doctor’s appointment? Have a quick scroll through your feed (these are images from people you follow). See something you like? Double click the photo or click the heart icon to like it. See something that makes you go Wow! Then leave a quick, “This makes my heart do a flip!” comment. Believe me, the receiver will be happy to hear from you. You never know where these connections will lead.
6. There’s Instant Gratification On Instagram!
As artists, we need all the encouragement and support we can get! Instagrammers are super at engaging. It’s easy to get likes and there’s nothing like those notifications of likes coming in to make a gal or guy happy! It’s a great place to get feedback on new work if you want it. Just ask. In the same vein, remember to like and engage with others.
7. Instagram Offers A Fun Excuse To Use Emojis!
If you’re one of those who like emojis but hesitate to use them on other social media or in communication, then Instagram is the place for you! It’s practically mandatory to use a few. So go ahead and add them to your heart’s content.
8. There’s Always The Possibility Of A Sale on Instagram
Last but not least, by showing your work to the world, you may connect with someone who’s interested in buying your work or commissioning you to do a piece and that’s the coolest thing of all. The great thing about Instagram is that it’s your very own exhibition space and it’s on view to the world! Instagrammers see the image and if they like it will tell you so and they may even share it. And then sometimes, someone falls in love with a piece and wants to buy it. You just never know.
I hope I’ve convinced you that Instagram is a perfect platform to show off your paintings and show off who you are. There’s a lot of talk about authenticity these days and Instagram is a grand place to be authentic.
You can follow me @GailSibleyArtist
I Need Your Input!
I plan on starting an account for howtopastel on Instagram but sadly, the handle howtopastel is already taken. Three usernames I’m toying with are:
– @howtopasteldotcom (I can’t actually include the symbol of a dot ‘.’)
Which do you like best? I’m trying to keep it as close as possible to the official HowToPastel name. I want to start this SOON so please send me your thoughts ASAP. Thanks!
I’m delighted to be teaching at the Pastel Artists Canada ICAN Conference in Aurora, Ontario. Not only will I be doing a workshop on Using a Limited Palette and a session on Values, but I’ll also be teaching a workshop on Blogging and Social Media. So if you want to know more about Instagram (among other things), be sure to register. Click here to get registration info.
Did you like this post? Was it helpful? Inspiring? Do you want more along these lines? Please let me know by leaving a comment!!
Until next time,